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Tuesday, January 29, 2013

Small Business Brief For Jan. 28 - Feb. 03, 2013



---------- Forwarded message ----------
From: Thriving Business <newsletter@thrivingbusiness.com>
Date: Mon, Jan 28, 2013 at 6:30 PM
Subject: Small Business Brief For Jan. 28 - Feb. 03, 2013




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January 28 - February 03, 2013

Here are the top 10 things you MUST know this week:
1. Internet Explorer Versions 6-8 Need Patch Downloaded Immediately

On January 14th, Microsoft issued a security patch for its commercial web browser, Internet Explorer. The patch is only for Internet Explorer versions 6-8, not the latest two versions, 9 and 10. The 6-8 versions had a "Critical" severity rating due to their vulnerability to malicious hackers remotely executing code to computers. For those of you that never update your Internet Explorer browser, I would suggest finding out what version you have before it's too late. Click here if you need the security update.
  


2.  Wayne Dobson Does NOT Have Your Cell Phone – Despite What Sprint's Phone Tracker Might Say

For the past two years, 59-year-old North Las Vegas resident Wayne Dobson has had people pester him at all hours of the day about the whereabouts of their Sprint phone. They've even shown him through phone tracking applications that he has their phone.  It has gotten so bad that he put a sign at his door saying something to the effect of "I Don't Have Your Phone."  You may be thinking that he must have stolen the phones if people can prove it's in his house. Unfortunately, this story isn't that simple. Officers and people who tracked their phone to Dobson's location have searched his house and found nothing.  The problem is most likely a software problem that is incorrectly translating coordinates to Dobson's house. Keep this in mind if you have a Sprint phone and then happen to lose it.



3.   How To Use Coupon Codes To Increase Your Sales

For many of you, coupons may seem like a pretty straightforward way to increase customer conversions. Rock-bottom discounts, however, can affect your business in a negative way if you can't up-sell or cross-sell any of your other products or services in an effective manner. So be sure to look at coupon strategies that work before you start cutting your prices. 



4. Green Dot's New Bank Account Makes Banking Easier For The Small Business Owner On-The-Go

On January 15th, Green Dot, the largest provider of prepaid debit cards in the U.S., announced it was launching a smartphone-friendly new bank account called GoBank. GoBank can be set up quickly on your phone using their mobile site or apps, and members can send money to friends and family for free through emails, text messages, and Facebook notifications. Since most of you are busy all the time, this may be a good banking option so you don't ever have to worry about your friends or family having enough money. Plus, you wouldn't have to take time out of your day or your employees' day to go to the bank to make a deposit or withdraw money.



5. How An Effective Guest Blogging Strategy Can Triple Your Traffic

In today's society, guest blogging is one of the top marketing techniques used by bloggers and online corporations. For those of you that guest blog to other places and never see an increase in traffic on your own web site or blog, your problem probably has to do with not having a proper guest blogging strategy. As John from GuestBloggingTactics.com mentions in the article above, having a good strategy can lead to more traffic. The bottom line: Find or develop a better guest blogging strategy if you want to increase your traffic and make more money. 



6.   Why Is It Better To Use Bad Grammar With Passwords?

According to a study done by researchers from Carnegie Mellon University, it is better to use passwords that don't make much grammatical sense. The reason is due to an algorithm they have created that proves passwords are becoming more crackable. In the algorithm, words and phrases from password-cracking databases are joined together into grammatically correct sentences. If you have a grammatically correct password or were thinking about creating one, it's back to the drawing board for you.
  


7.   Facebook Graph Search May Become The New Search Engine Alternative

On January 15th, Facebook unveiled its newest innovation, Graph Search. With Graph Search, you can do things like search for restaurants by type, location, and friend preferences, photos of friends taken before 1990, search the web, 10-day forecast, etc. Having these types of search options may strengthen your social life both on and off the web and become your preferred search engine.
 


8. Amazon Auto Rip Service Is A Reminder Why Amazon Is The Leader In Ecommerce Sales

On January 10th, Amazon announced it would launch a new CD service called Auto Rip. The service rewards CD buyers with free digital versions of any CD they purchase on Amazon, assuming it is eligible. Amazon is also offering this service for any CD you've purchased from them since 1998. As a result, you can enhance your digital music collection without physically having to put a CD into your disc drive or buying songs from iTunes. This is also a great example of how to constantly be innovating in your business.
 


9.  Pentagon Branch Thinks Twitter Can Help Them Predict The Future

In early December of last year, the Office Of Naval Research, or ONR, announced its "Data to Decisions" program – a series of three-to-ten-year initiatives that will address the volume of information that threatens to overwhelm planners in the digital age. ONR wants to predict the future by monitoring places such as Twitter, blogs, and news. The bottom line: If ONR is right and Twitter can predict the future, then you better make sure you have an account so you can prepare for new innovations and market trends.
 


10. Lance Armstrong Controversy Reminds Us Why We Should Never Get Too Big For Our Britches

During a television interview with Oprah Winfrey on January 17th and 18th, Lance Armstrong admitted that he was doping when he won all seven of his Tour De France titles. His reputation of being an American hero is now diminished. This is a good reminder to us all that hard work and dedication is what's important, not winning all the time, and that cheating your way to the top is not the answer to success because you will answer for your actions. 



(This issue was written by staff reporter Steven Ward, with input from Denise Gosnell and Jynell Berkshire.)
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Jorge U. Saguinsin
To "be the best, do your best, expect the best" always

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