About Entrepreneurs: How Much is that Next Customer Worth to You?

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Entrepreneurs Entrepreneurs Choose a Business Start Up Manage and Grow From Amanda McCormick, your Guide to Entrepreneurs Women shouldn't be the only ones who have fun shopping online, Dollar Shave Club CEO Michael Dubin told Wired magazine late in 2012. Yet in the realm of ecommerce, male consumers have traditionally been hard for marketers to pin down. They usually leave razor blade and underwear purchases to wives or girlfriends, as the conventional wisdom goes. The success of upstart companies like Dollar Shave Club and Flint and Tinder in this niche market have something to teach any entrepreneur about acquiring customers. Read on to find out more. Customer Acquisition Lessons From Men's Underwear and Razor The latest video from quirky razor blade company Dollar Shave Club has been the talk of the Internet last week. If you haven't seen it, take a look (it's already racked up almost a million views as I'm writing this post). Read more Search Related Topics:  customer acquisition  marketing  market analysis Welcome to June and Customer Acquisition How did you find your first customer? I keenly remember setting up my first course on Skillshare. I thought I had a surefire hit on my hands. You know how many tickets... Read more A Kickstarter Success With Much to Teach Entrepreneurs I've long been a follower of the influential marketing voice Joseph Jaffe on Twitter (if you're not following now, you should!) but when I heard about his Kickstarter for his... Read more Marketing Tips for Micro Budgets A lot of people make the mistake of thinking marketing is only to be done when you have a little extra money to burn. Not at all -- you can't... Read more Related Searches Entrepreneurs CRM Customer Service Business Service Customer Loyalty Customer Management Featured Articles Intellectual Property: Patents, Trademarks, Servicemarks and Copyright Business Networking for Entrepreneurs Financing & Funding Sales & Marketing Running a Business Entrepreneurial Lifestyle More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Amanda McCormick Entrepreneurs Guide Email Me | My Blog | My Forum Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Entrepreneurs newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2013 About.com Must Reads Interview: Crowdfunding Success Story Lean Startup 101 Best Work-at-Home Jobs for Moms Funding Success Stories Building Influence in Social Media Advertisement