How To Measure The ROI Of Your Facebook Fans

Facebook can be turned into Pesos and Centavos.  You must know how.  There are tools to be used.  Jenyll tells you how to do it.

From: Thriving Business
Date: Fri, Apr 19, 2013 at 5:30 PM
Subject: How To Measure The ROI Of Your Facebook Fans

Trouble viewing this email, click here.   Follow Us On Twitter --  Join Us On Facebook --  Visit Our Blog Issue # 193 - April 19, 2013 Hi Jorge, Has your business been posting on a Facebook company page for quite some time? Would you like to know the return on investment (ROI) of your Facebook fans so you know if you're making you any money or not? A lot of people have been asking me and Denise lately how to measure your social media ROI.  Since we're personally not experts (yet) in measuring social media ROI, we sought out the answers for you from someone who does that for a living. In today's Main Essay, IM Scalable CEO Justin Brooke will walk you through how to measure the ROI from your Facebook fans. In the Check It Out section, you will find out about a trick that is so powerful that it practically forces YouTube and Google to send you free traffic and leads instantly. We hope you enjoy this issue of the Thriving Business Newsletter. Cheers, Jynell Berkshire Associate Publisher ThrivingBusiness.com Inc. How To Measure The ROI Of Your Facebook Fans By Justin Brooke I don't know what everyone is fuss'n about. Measuring the ROI of your Facebook fans is actually not that hard. In fact, I'm worried this article might end up too short. Things You'll Need: 1.  Google Analytics 2.  PixelTrakk (or equivalent tracking tool) 3.  Spreadsheet Collecting The Data First, make sure that there is a Google Analytics code on every page of your site. Now, what I want you to do is get familiar with the Google URL Builder. Using this free tool, you will be able to generate links to your pages that are tagged up. Your Google Analytics code will recognize these tags in your link and tell you in-depth information about these visitors inside your dashboard. Before you start posting away, there are a few more steps. Next, you need to set up goals in your Google Analytics account. If you don't know how, pay someone on Fiverr. It's a 5-minute job for someone who knows his or her way around. Login to PixelTrakk (or equivalent), and create a quick campaign. Use that link with the tags from the Google URL builder as your destination URL. Enter a value of the sale, and click continue. Then, place your PixelTrakk tracking code on your conversion success page. An example conversion success page is the download page after someone buys your product or shipping confirmation page. You now have a tracking link that will track the visitor through your funnel and track the revenue generated. Analyzing The Data Take that spreadsheet I told you to have and create the following columns… New Fans Clicks Transaction Costs Revenue Value Per Fan ROI Each row of this spreadsheet should represent a new month. As you go about your month posting to your Facebook fan page, keep making and using these tracking links like I explained above for whenever you link to your site. Once a month log into your Google Analytics, Facebook fan page insights, and PixelTrakk accounts. Fill out the numbers for new fans, clicks, transactions (actions), costs, and revenue. Don't forget to factor in the wages of whoever is managing your fan page for your costs. Divide the revenue number by the new fans number. This gives you your value per fan. Finally, divide "revenue minus cost" by "cost" and multiply by 100. Slap a little % sign on the back of it and you have your ROI. Update this spreadsheet every month and you'll be able to see whether your efforts are growing your ROI or decreasing it. If you have any questions, please post them here. Or if this sounds like hell on earth to you, please note that we do this for our clients. Justin Brooke, CEO of IM Scalable, speaks on stages all across the world and writes for websites all across the web about online marketing strategy. In the last 6 years, Justin and his team have generated billions of ad impressions, millions of page views, and driven millions of dollars in sales. This has attracted an impressive client list that includes best-selling authors, millionaires, musicians, and even pro athletes. Justin's clients receive 3,000+ clicks per day, which is over a million clicks per year. One client shared that he was profiting $20,000 per week from that traffic. There is not a form of online advertising that Justin and his team can't handle. Click here if you would like to contact Justin for help with your advertising needs. Your Thriving Business Assignment If you'd like to know your Facebook Fan's ROI, do these things Justin mentioned above. Let us know how well Justin's process works for you: 1. Have a Google Analytics account and make sure there is a Google Analytics code on every page of your site. Get familiar with the Google URL Builder. 2. Login to PixelTrakk (or equivalent), and create a quick campaign. Use that link with the tags from the Google URL builder as your destination URL. Enter a value of the sale, and click continue. Then, place your PixelTrakk tracking code on your conversion success page. You now have a tracking link that will track the visitor through your funnel and track the revenue generated. 3. Create the following columns in a spreadsheet… New Fans Clicks Transaction Costs Revenue Value Per Fan ROI Each row of this spreadsheet should represent a new month. Keeping track of each category in a spreadsheet makes it easier to keep track of everything. 4. To get your ROI, divide the revenue number by the new fans number, which gives you your value per fan, and divide "revenue minus cost" by "cost" and multiply by 100. Check It Out! I wanted to let you konw that Jeff Johnson just posted a new training video to his blog for you. It's video # 2 in his brand new "Tube Traffic Secrets" free training series. Check out Video #2 on his blog. Jeff reveals a simple little trick that only takes 5 minutes to set up, yet it's so powerful that it practically forces YouTube and Google to instantly send you Free Traffic and Free Leads. This simple trick is amazing, check it out. Look What Others Are Saying I'm really enjoying the design and layout of your blog. Layne Share Your Thoughts Let us know your thoughts on today's issue. Post your comments here.   Forward this email to a friend! Contact Us ThrivingBusiness.com Inc. 10412 Allisonville Road Suite 201 Fishers, IN 46038 USA Toll Free: 888-579-9922 Fax: 877-579-9933 support@thrivingbusiness.com     © Copyright 2013 ThrivingBusiness.com Inc. All Rights Reserved. Contacting Us:  Please note that this newsletter email account is not monitored.  If you need assistance or have feedback for us, please contact us at support@thrivingbusiness.com or by clicking the link in the Share Your Comments Section above. 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