Ad Majorem.....Wealth Builders
From Entrepreneur. About com
This is an important question for entrepreneur - should continue with the business concept or change shift. The key here is questioning the concept/the logic for the business. Were the assumptions correct. Some businesses are the result of pivot. Like Twitter. It started as Odeon but a shift has to be made, into microblogging site when Apple launched its own podcasting site (can you fight Apple) So you go to a blue ocean where there are no competitors.
Even Groupon started as a platform for non profit.
It is about learning from the past, keeping your foot firmly on the ground as you learn from your mistakes, while shifting direction. It is really a pivot.
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